China’s online game industry after more than ten years of development has always been concerned about capital market, but with the slowdown in online games market, the domestic online game competition, and the rise of the new platform, making the investment focus shift.
3D online games industry trend evident
Chinese online games 3D trend evident. Original online games in China, currently still mostly 2D games, but with the introduction of outstanding foreign online games, online game companies in order to enhance the competitiveness of products to compete, in quality and gameplay to enhance the international level.

Domestic 3D online games, “Zhu Xian 2″
On the other hand, from the early large-scale role-playing game (MMORPG), a large casual games (ACG), a small casual games (chess-basedGame) Gradually derived more innovative types of network games such as Action, shooting, strategy and other online games. In addition, with the rise of mobile Internet, players game time fragmentation, web games, casual social games, mobile games with “anytime, anywhere, the threshold is low, easy to get started” and other features get to users, growing rapidly.
Social games, mobile games as investment destination
Shanda CEO Tan Zhao, announced that the planned acquisition of mobile game developers to expand their mobile games division. American Min Wu, president of Kingsoft game Xishan is also revealed for the mobile Internet field layout. On the other hand, Tencent and the world’s largest social gaming company Zynga reached to launch the first localization of the game. “An angry bird,” declared a Chinese developer Rovio Finland, and will launch in the Mid-Autumn Festival in September this year the theme of birds.
With the domestic game giants involved in social games or mobile games, social games and mobile games will push another wave. New platform, the new mode of the game as the latest trends in China’s online game industry, but also caused great concern in the capital market. Slowdown in the face of online games, the problem of higher investment risk, social games, mobile games relatively low cost, heavy research and development, a clear profit model, etc., become the new wave of investment.
Innovation, in order to stand out from the online games market
The past two years, the domestic e-commerce, buy and other industry is booming, with the game industry in sharp contrast to the collective bad-mouthing the game industry more attractive to investors gradually reduced. The game within the industry, online games because of homogenization, shoddy, policy tightening and other issues, making online games slowdown, increasing competition, elimination rate increased dramatically. Combined with mobile games and social games of rapid development, market share, further away the investors.
In addition, the Chinese online game market is very serious polarization, that is plenty of cash flow do not need to invest in listed companies, and lack of funds for SMEs, the face of such serious games market, they often Kangbu Zhu variety of pressures an urgent need to quickly grabbing the money through the game, produced in such an environment the game, only to die faster. Only withstand high pressure, concentrated research and development, innovation works in order to make better, from fish heads mixed online marketplace. “Hunting blade” is the best example of this online last five years research and development, but also as the country’s first 3D action game. Low-key work, focus on product quality, adhere to innovation, which is in the entertainment line in 2010, the successful financing of 200 million yuan Q3 certainly the best.
Future, with the online game market maturing, there will be more game-related services industry is concerned, then the direction of the online gaming industry will invest more dispersed.